Posts tagged Search Engine Optimization

Google Penguin Update (SERP/Algorithm Change)

Google rolled out their latest algorithm update, nicknamed Penguin, on April 24th. I haven’t seen an update that has had this severe of an effect on sites since Panda. The blowback from SEOs, however, seems even more intense than Panda. This open letter to Google is one example.

While the majority of the sites I own were unaffected, minimally affected, or positively affected, many of the sites I monitor, but do not own, seem to have been hit hard.

Here is a pretty good rundown of what Google targeted with their latest update. Basically, they were looking to combat webspam in the form of low-quality comments, keyword stuffing, using money-term anchor text too often, and getting links in spammy ways such as commenting on a blog with your username disguised as anchor text that links back to your site.

An excerpt:

The results are quite interesting. Websites that saw their search rankings tumble had a money keyword for anchor text in 65 percent or more of their inbound links, according to Microsite Masters (not that this percentage was a guarantee of being hit by Penguin):

Matt Cutts provided a link to a form you can use if you feel your site was unfairly and adversely affected by Penguin, though I doubt submitting your info will accomplish anything.

I will update this post as I learn more about it.

Google Algorithm / SERP Update March 21, 2012

There has been a lot of movement in Google’s SERPs recently, and they have definitely been making a lot more changes to their ranking algorithm in 2012 than I’ve ever seen before, including several Panda refreshes.

First, in February, Google announced this update which affected 11.8% of search queries. 

Then, most recently, on April 24th, Google began rolling out an update now being referred to by some as Penguin, which is another step by them to “reward high-quality sites.” This means they are mostly targeting webspam like keyword stuffing and spun content. You can read Matt Cutts’ full blog post here.

While there is plenty of discussion about these two changes on SEO forums around the web, there is little discussion about an algorithm change I noticed taking place on March 21, 2012. This update seems to have affected many long-tail keywords. The only word by Google around this time was this tweet:

I am interested to hear if anyone else noticed or was affected by a March 21st, 2012 Google algorithm change. Let me know in the comments. I will update this post as I learn more.

Google Analytics Premium. Announced by Google today for the enterprise. Increases the power of Google Analytics for your business. Includes:

  • Lifted data limits
  • Advanced analysis tools
  • Advanced segmentations on the fly
  • Attribution modeling
  • Dedicated account management
  • Real live technical support

No word on pricing yet.

Google Analytics Adds Real Time Stats Reporting

Google is rolling this out to users gradually, but you can sign up for real time analytics immediately here.

The web is getting faster, and not just the speed of the pages, but also the speed of change. Before, it was fine to build a website and modify it only when new products were launched. All of us avid Analytics users know that’s just not good enough. We need to be constantly on the lookout for problems and opportunities.

Currently, Google Analytics does a great job analyzing past performance. Today we’re very excited to bring real time data to Google Analytics with the launch of Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens.

Full post

How Google makes improvements to its search algorithm

Link Building for SEO on Tumblr

Quick refresher on a loophole in Tumblr to build backlinks very quickly to your Tumblelog. You’ll get indexed on Google almost immediately and start to see good search traffic and PageRank. Try it for yourself. Read the full post.

Google Adwords search advertising - does pausing your search ads affect your incremental search traffic? Yes.

SEO Companies are Now Selling Google +1 Packages

We all knew this would happen- SEO companies selling Google +1’s to willing buyers just as they sell paid links, or link building services.

Considering that most of the +1’s people will be buying will come from less-than-legitimate Google+ profiles, it shouldn’t affect search results too much since the +1 button only serves to recommend people you are connected to through Google Accounts (Gmail, Google+, etc.)

The only real reason you would want to buy a package of, say, 50 +1’s is so that when people land on your page, it looks like a bunch of people have already +1’d your content, which might make you believe the content is good.

I look forward to seeing how Google will combat this. Many of the +1’s you can buy seem to be from legitimate phone-verified accounts. Read more on this from the Atlantic here.

Bing is Testing Ads Within Organic Search Results

Bing is now testing paid search ads within the body of their organic search results. This would just further degrade their already subpar search results.

Facebook Has The Most Implemented Social Plugins, Google’s +1 Surging

Overall, Facebook is still the most prominent in terms of social links and social plugins, but Google’s +1 is gaining.  The most captivating stat of the report was just how little the Twitter plugins are being utilized currently even though over 40% of sites had a link to their Twitter profile.  View the full BrightEdge report for more information.