Posts tagged Search

Google Algorithm / SERP Update March 21, 2012

There has been a lot of movement in Google’s SERPs recently, and they have definitely been making a lot more changes to their ranking algorithm in 2012 than I’ve ever seen before, including several Panda refreshes.

First, in February, Google announced this update which affected 11.8% of search queries. 

Then, most recently, on April 24th, Google began rolling out an update now being referred to by some as Penguin, which is another step by them to “reward high-quality sites.” This means they are mostly targeting webspam like keyword stuffing and spun content. You can read Matt Cutts’ full blog post here.

While there is plenty of discussion about these two changes on SEO forums around the web, there is little discussion about an algorithm change I noticed taking place on March 21, 2012. This update seems to have affected many long-tail keywords. The only word by Google around this time was this tweet:

I am interested to hear if anyone else noticed or was affected by a March 21st, 2012 Google algorithm change. Let me know in the comments. I will update this post as I learn more.

Google May Penalize Ad Heavy Pages - this Search Engine Land article/screenshot is pretty funny.

Google May Penalize Ad Heavy Pages - this Search Engine Land article/screenshot is pretty funny.

Type “Do a barrel roll” in on Google Search (without quotes)

See what happens. Try “tilt” as well.

How Google makes improvements to its search algorithm

Facebook Investor Roger McNamee Explains Why Social Is Over, Microsoft is Toast, Apple is the New IBM, and more

Facebook investor Roger McNamee of Eleveation partners recently gave a speech. He makes some pretty big claims here. Some of them I agree with and can envision, like HTML5 being the future of ads and most everything else, and some of them I can’t, such as Facebook charging for Facebook Connect. He also talks about Google failing at search, which I don’t entirely agree with either. Interesting points either way though. You can click through to the article or watch the video below.

Some notable quotes:

"Facebook has decided that they’re Twitter on steroids."

"Google, Microsoft, Facebook and Apple have completely failed to get the mobile experience right." 

"We’re about 40% of the way of deleveraging the global economy, but we’re only 10% of the way of deleveraging the US consumer…I don’t care what your politics are, removing government demand from the economy when it’s struggling is ridiculous."

"In HTML5, an ad is an app, a tweet is an app, everything is an app. It’s a blank sheet of paper, and creativity rules again." 

Bing is Testing Ads Within Organic Search Results

Bing is now testing paid search ads within the body of their organic search results. This would just further degrade their already subpar search results.

The Top 20 Most Expensive Keywords in Google Adwords Advertising

Where Does Google Make Its Money? [ infographic ]

The Top 20 Most Expensive Keywords in Google Adwords Advertising

Tumblr Search Doesn’t Work, Tumblr Search Box is Broken

Can someone please tell me why the Tumblr search box doesn’t work at all, or on the Tumblelogs it does work on, it doesn’t work very well and shows different results on every search?

I’ve done a bunch of Google searches on this and can’t seem to find it being covered as much as it should be. The search bar at the top right of this page never returns any results. Is there a fix for this?

My installed click heat map shows that a lot of people are trying to search my Tumblr, but since the search doesn’t work, they’re coming up empty. I would say it’s just my theme, or my fault, but I’ve tried searching on a number of people’s Tumblrs to no avail. Help me out if you know something I don’t.

Update 5/8/2012: My Tumblr search now seems to work, although it’s not super accurate. It’s good enough for me, but I might eventually switch over to Swiftype in order to get more accurate search results served up, as well as an autocomplete in my site’s search bar.

Google announces Instant Pages which will predict which search results you are likely to click on, and then pre-render them resulting in a 0 second load time.  Upgrade to the new Chrome Beta to try it out.