Posts tagged Google

Google vs. Death | TIME.com

OK, Glass: I Can't Walk, So Help Me Explore

Yet another use case for Google Glass. Can’t wait to get a pair.

Exclusive: How Google Will Use Balloons to Deliver Internet to the Hinterlands

Google is working towards providing Internet access to the entire world via solar-powered balloons.

AOL is still the weirdest successful tech company in America

Google Affiliate Network is Shutting Down

Google is shutting down Google Affiliate Network (formerly DoubleClick) for the second time, effective in July 2013. Supposedly it’s so they can focus on other products.

Read the full blog post from Google below:

Our goal with Google Affiliate Network has been to help advertisers and publishers improve their performance across the affiliate ecosystem. Cost-per-action (CPA) marketing has rapidly evolved in the last few years, and we’ve invested significantly in CPA tools like Product Listing Ads, remarketing and Conversion Optimizer. We’re constantly evaluating our products to ensure that we’re focused on the services that will have the biggest impact for our advertisers and publishers.

To that end, we’ve made the difficult decision to retire Google Affiliate Network and focus on other products that are driving great results for clients.

We’ll continue to support our customers as we wind down the product over the next few months. And there are other products that can help you achieve your goals. Affiliate publishers can continue to earn AdSense revenue through the AdSense network. And marketers can take advantage of other CPA-oriented Google tools like Product Listing Ads, remarketing and Conversion Optimizer to drive valuable online sales and conversions. These areas are growing rapidly and we’re continuing to invest heavily in them.

Google Rich Snippet Tool

Google Author Rank is the next big trend in SEO. I am not going to go into it in this post, but if you haven’t read about it yet, you can do so here.

My favorite tool to check if Author Rank is implemented correctly is the Google Rich Snippet Tool. With the Rich Snippet Tool, you can input a URL, and the tool will show you how your page should appear in Google search results if the Authorship tag was implemented correctly.

image

The Rich Snippet Tool is really useful if you’re new to Google Author Rank and want to check if you’ve set it up correctly. Just because you see your image next to your page in the tool, however, does not mean you will see it in the actual search results. Google needs to first believe that you are an authority author before it will start showing your picture and Google+ profile in its SERPs. Getting the Authorship tags implemented and tested correctly is the first step though.

Click here for the Rich Snippet Tool.

Under development for the past two years, Impala is a means of instantly analyzing the massive amounts of data stored in Hadoop

Every so often, the company releases a research paper describing one of the sweeping software platforms that help drive its online empire, and a few years later, this paper will spawn an open source software project that seeks to share Google’s creation with the rest of the world.

Papers describing the Google File System and Google MapReduce spawned Hadoop, an open source platform that lets you spread data across thousands of dirt-cheap computer servers and then crunch it into something useful. Google BigTable gave rise to an army of “NoSQL” databases that can juggle unusually large amounts of information. Google Pregel delivered multiple “graph” databases that can map the many online relationships between people and things.

Some have complained that the outside world takes far too long in rebuilding these groundbreaking Google creations. And that includes Mike Olson, the CEO of Cloudera, a Silicon Valley startup that brought Hadoop to the business world. But this time is different.

On Wednesday, Cloudera uncloaked a software platform known as Impala. Under development for the past two years, Impala is a means of instantly analyzing the massive amounts of data stored in Hadoop, and it’s based on a sweeping Google database known as F1. Google only revealed F1 this past May, with a presentation delivered at a conference in Arizona, and it has yet to release a full paper describing the technology. Two years ago, Cloudera hired away one of the main Google engineers behind the project, a database guru named Marcel Kornacker.

Google Penguin Update (SERP/Algorithm Change)

Google rolled out their latest algorithm update, nicknamed Penguin, on April 24th. I haven’t seen an update that has had this severe of an effect on sites since Panda. The blowback from SEOs, however, seems even more intense than Panda. This open letter to Google is one example.

While the majority of the sites I own were unaffected, minimally affected, or positively affected, many of the sites I monitor, but do not own, seem to have been hit hard.

Here is a pretty good rundown of what Google targeted with their latest update. Basically, they were looking to combat webspam in the form of low-quality comments, keyword stuffing, using money-term anchor text too often, and getting links in spammy ways such as commenting on a blog with your username disguised as anchor text that links back to your site.

An excerpt:

The results are quite interesting. Websites that saw their search rankings tumble had a money keyword for anchor text in 65 percent or more of their inbound links, according to Microsite Masters (not that this percentage was a guarantee of being hit by Penguin):

Matt Cutts provided a link to a form you can use if you feel your site was unfairly and adversely affected by Penguin, though I doubt submitting your info will accomplish anything.

I will update this post as I learn more about it.

Google Algorithm / SERP Update March 21, 2012

There has been a lot of movement in Google’s SERPs recently, and they have definitely been making a lot more changes to their ranking algorithm in 2012 than I’ve ever seen before, including several Panda refreshes.

First, in February, Google announced this update which affected 11.8% of search queries. 

Then, most recently, on April 24th, Google began rolling out an update now being referred to by some as Penguin, which is another step by them to “reward high-quality sites.” This means they are mostly targeting webspam like keyword stuffing and spun content. You can read Matt Cutts’ full blog post here.

While there is plenty of discussion about these two changes on SEO forums around the web, there is little discussion about an algorithm change I noticed taking place on March 21, 2012. This update seems to have affected many long-tail keywords. The only word by Google around this time was this tweet:

I am interested to hear if anyone else noticed or was affected by a March 21st, 2012 Google algorithm change. Let me know in the comments. I will update this post as I learn more.

Is it a condom or is it an Android?
parislemon:

joshuanguyen:

(via What’s in a Name? | The Intercom Blog)

It all makes sense now…

Is it a condom or is it an Android?

parislemon:

joshuanguyen:

(via What’s in a Name? | The Intercom Blog)

It all makes sense now…